Earlier this month Nate Elliot, a writer for Forrester Research’s Interactive Marketing Professionals blog, released the results of a study they conducted about first page Google results. In their experiment, they looked at the results generated by 40 of the most popular keywords and documented how many results, of which kind, were returned for each popular keyword. The results were rather astonishing. On keyword searches with video results, there was an average of 16,000 videos trying to appear on result pages with each page displaying 1.5 video result on average. This gives each video odds of about 11,000 to 1 of showing up.

Those odds might not sound too amazing, but contrast them with the odds for text results and you will see a major advantage of online video. In their study, there was an average of 4.7 million text pages for the popular keywords with an average of 9.4 text results displaying per page. This gives a text result odds of about 500,000 to 1 of showing on the first page of Google. Therefore, doing the math, a video stands a 50 times better chance of being displayed on the first page of Google.

Nate Elliot goes on to say that not only are the odds of getting on the first page of Google better with video, but he claims that those odds can be easily increased with Video SEO (search engine optimization). He states that very few interactive marketers are optimizing their video content (less than 20% of marketers report they include keywords in the video’s filename), and therefore the marketers who do optimize their videos stand a very good chance of appearing at the top of Google results.

What does all of this mean for you? USE ONLINE VIDEO & VIDEO SEO! Not only will your marketing message or online offering be more likely to be displayed on the first page of Google, but once clicked upon it will convey what you are trying to say in a quicker, easier, and more engaging way.

Contact us at grow [at] videobloom [dot] com to start your online video marketing or to optimize your video content for search. You can read the original report from Forrester here.