On Wednesday of this week Gartner, an information technology research and advising company, announced that image and video management software is the fastest growing segment of the content management market. They conducted a survey of 800 organizations in July and found that 44% of the survey participants had this type of software, and an additional 22% plan on installing it in 2009. In the same release they also report that 73% of internet users, or nearly 90 million users, view at least one video online every month.

The implications of this are huge. Internet users are becoming increasingly accustomed to digesting their internet content through video, which puts those who have yet to incorporate online video as part of their online presence and marketing strategies, at a significant disadvantage. In a few years websites without video will be obsolete.

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